Famous Fashion Photographers: John Rawlings
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During his career, Rawlings shot over 200 covers for Vogue and Glamour.
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Charles Dare Scheips Jr., former director of the Conde Nast Archives, called Rawlings “The first major Conde Nast photographer to demonstrate a truly American eye.” Pictured below are two examples of Rawlings' off-beat, high concept photography, which was quite rare in that era. Flowered Hat from Vogue March, 1943; Hattie Carnegie Evening Dress from Vogue February, 1945
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Rawlings is credited as the first fashion photographer to associate fashion with Hollywood celebrities. Pictured below: Rawling's portrait of jazz singer Lena Horne published in Vogue, April, 1944; Portrait of Veronica Lake intended for Vogue but never published; Portrait of Vivien Leigh in a magenta Victor Stiebel gown with turquoise tulle, 1936
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Rawlings is also said to have single-handedly elevated commercial photography to an art form. Pictured below: a shot of a Jantzen Swimsuit from Glamour Magazine June 1946; an Ad for Haines hosiery, 1964; a shot of Footlights Ballet Slippers from Vogue March, 1944
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The below outfit is based on Rawling's famous photograph titled, Little Red Dress from the January 1948 issue of Vogue Magazine.
Tie Down dress, Anthropologie, $98
Marc by Marc Jacobs link bracelet, Zappos, $98
Fantastical Fauna Scarf, Anthropologie, $58
Ivory Crinkle Patent Leather, Zappos.com, $100
Ardent Deco Sandals, Anthropologie, $338
Marc by Marc Jacobs link bracelet, Zappos, $98
Fantastical Fauna Scarf, Anthropologie, $58
Ivory Crinkle Patent Leather, Zappos.com, $100
Ardent Deco Sandals, Anthropologie, $338
Photo Credits: foto_decadent / the fashion spot / bygonefashion
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